Evidence Over Instinct: How Analytics Became Marketing’s Competitive Advantage

By Kellen Hadley and Stacey Piper World Cup soccer captivated the world the past several months. As Spain lifted its second World Cup trophy, the team did so having conceded only one goal throughout the tournament. In fact, looking at the advanced analytics, Spain never allowed more than 0.63 xg …

New Tech, Same Search: Leveraging LLMs and Innovative Technology to Increase Brand Visibility

By Stacey Piper and Bella Bledzki Did you know February is a notorious month for technological innovations? The first self-starter automobile system was patented in February, as was Teflon and digital voicemail, and electronic computing was launched in this month too. In fact, February 16th is even known as “Innovation …

SEO 201: Get Schooled on Modern Search Strategies from AEO to GEO

By Line Storgaard-Conley and Stacey Piper It’s back-to-school month for the Piper family, and this year we’re navigating the world of high school. We’ve already tackled appropriate cell phone, internet, and social media usage with our freshman, but we now need to navigate the responsible use of artificial intelligence (AI) …

Plotting Your Communications Course: Messaging and Marketing Strategies for a New Administration

By Stacey Piper With the inauguration of the 47th President this year, the landscape of government contracting is poised for change as federal priorities evolve and new agendas are introduced by President Trump’s administration. George Washington’s adage, “The best defense is often an offense,” is more relevant than ever. It’s …

Strengthening Your Core in the New Year: Why Website Health is Crucial for Business Success

By Kathy Nave and Stacey Piper The new year is upon us, a time for fresh starts, ambitious goals, and the ubiquitous “new year, new you’”‘ mantra. Strengthening my core is high on my list in the hopes I won’t slip on the ice…or just the stairs. Have you considered …

Resolution Rebranding: How to Prepare and Pivot for 2024’s Marketing Trends

By Stacey Piper We’re already halfway into the first month of the New Year, and I’m behind on my resolutions, like having this blog ready to post as soon as the calendar turned to 2024. But this year, I’m trying to embrace the Work Smarter, Not Harder mantra, and in …

What’s in Your AI Stocking? Time-saving Tools for Creativity & Productivity in the New Year

By Stacey Piper The New Year is the perfect time to make resolutions to do things differently, even at work. As a marketer, it is the perfect time to reflect on current marketing practices and try out innovative tools to boost productivity. With the rapid advancements in generative AI technology, …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …

After The Great Resignation: Recruitment Marketing in 2022

By Stacey Piper It’s no surprise that this year’s holiday season was markedly different than my family’s pre-COVID celebrations. The lighting of the National Tree near the White House wasn’t open to the public, but we masked up and went downriver to our first President’s home, Mount Vernon, which was …