Resolution Rebranding: How to Prepare and Pivot for 2024’s Marketing Trends

By Stacey Piper We’re already halfway into the first month of the New Year, and I’m behind on my resolutions, like having this blog ready to post as soon as the calendar turned to 2024. But this year, I’m trying to embrace the Work Smarter, Not Harder mantra, and in …

What’s in Your AI Stocking? Time-saving Tools for Creativity & Productivity in the New Year

By Stacey Piper The New Year is the perfect time to make resolutions to do things differently, even at work. As a marketer, it is the perfect time to reflect on current marketing practices and try out innovative tools to boost productivity. With the rapid advancements in generative AI technology, …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …

After The Great Resignation: Recruitment Marketing in 2022

By Stacey Piper It’s no surprise that this year’s holiday season was markedly different than my family’s pre-COVID celebrations. The lighting of the National Tree near the White House wasn’t open to the public, but we masked up and went downriver to our first President’s home, Mount Vernon, which was …

10 Top Website Best Practices to Achieve Your B2G Goals

By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …

Web Marketing: Build it and they’ll come – Not on your Life!

Caution Readers: This perspective of web site is not from a web expert, but rather a marketing strategist who uses web as one platform of many in integrated campaign execution. The contents of this post are not meant to minimize the importance of a web site or the expertise needed …