Best and Brightest: The UnAgency Approach to Creative Outsourced Marketing

By Stacey Piper Watching the Oscars this week, I was moved by Da’Vine Joy Randolph’s acceptance speech for Best Supporting Actress. She said, “I’ve always wanted to be different, and now I realize I just need to be myself.” She described how she was encouraged by a mentor who told …

The Buyer Journey: When & How to Show Your True Colors

By Stacey Piper In today’s fast-paced marketing landscape, it’s crucial to evolve beyond the standard marketing campaign and get the most out of your resources by targeting your efforts. I advise my clients to adopt a comprehensive, end-to-end approach, building strategic marketing programs supported by robust campaign pillars. Each pillar …

Deliberate Marketing: 10 Steps for Successful Campaigns

By Stacey Piper February, the time of deliberation. We started out the year attacking our New Year’s resolutions to eat right or get in shape, or optimistically committed to target both pillars—nutrition and fitness—in an integrated way. But by now, many of us have fallen back into old habits or …

Variety is the Gingerbread Spice of Strategic Marketing Campaigns

By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …

Selecting a Marketing Communications Firm: The SMART Evaluation Framework

By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …

10 Top Website Best Practices to Achieve Your B2G Goals

By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …

Make Your Marketing List & Check It Twice

By Stacey Piper Even before I put away the Halloween decorations this year, the stores were already stocked with Christmas decorations. The press is issuing dire warnings that there won’t be any gifts on the shelves for procrastinators due to pandemic-impacted supply chains. In other words, if you haven’t finished …

Market Chat: Winning Federal Business Takes an Orchestra

I was pleased to be a guest on Federal News Network’s Market Chat to discuss federal government marketing. In this radio program we discussed how the “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest …