Product Marketing for B2B & GovTech: Stop Selling the Product. Start Selling the Outcome.

By Stacey Piper Every fall, Halloween brings the same struggle in our house: turning an often wildly complex idea into something that actually works in the real world. Several years ago, my daughter decided she wanted to be a superpowered, superhero—a costume requiring battery packs, smoke effect, internal LED wiring, …

Proof Over Promises: Why Validation-Led Marketing Wins the GovCon Buying Decision

By Stacey Piper Back-to-school time comes with a poignant nostalgia as my daughter starts her sophomore year of high school. We’re not picking out boxes of crayons and glue sticks anymore. Now we’re discussing college prep and how to lay the groundwork to get accepted by her dream school. Back …

Evidence Over Instinct: How Analytics Became Marketing’s Competitive Advantage

By Kellen Hadley and Stacey Piper World Cup soccer captivated the world the past several months. As Spain lifted its second World Cup trophy, the team did so having conceded only one goal throughout the tournament. In fact, looking at the advanced analytics, Spain never allowed more than 0.63 xg …

Craft a Standout Brand Narrative: Building a Timeless Yet Evolving Story

By Stacey Piper and Bella Bledzki In case you haven’t seen it on the news or on the banners flying around the DMV, America is turning 250 this 4th of July. It’s been fun to see budding excitement around a holiday I love—one that represents freedom, progress, and a sense of community tying …

Don’t Microwave Your Marketing: The Power of a Slow-Cooked B2G Strategy

By Stacey Piper and Bella Bledzki Too many government consultants think their growth lies in “microwave marketing”: spending the least amount of time and resources possible to become an industry name and get quick online hits. Chasing Generative AI infographic or video trends, expecting instant ROI from organic social media …

Connection Quotient (CQ): The Intelligence Modern Business Has Been Missing

By Stacey Piper For years, professional culture has centered around two familiar measures of human capability: IQ, the capacity to reason and solve problems, and EQ, the ability to navigate emotions, relationships, and interpersonal dynamics. Both have shaped how we define talent, leadership, and success. But in a business environment …

Building a Brand as a Thought Leader: How You Become a Recognized Voice in Your Industry

By Stacey Piper Lately, I’ve found myself reflecting on how certain opportunities have started to show up for me—and what they actually mean. Being invited to serve as a judge for an industry awards program. Preparing to launch a second collaborative book later this month. Looking back on a year …

From Learner’s Permit to the Open Road: Why Marketing Maturity Happens in Stages

By Stacey Piper My daughter recently got her learner’s permit. If you’ve ever sat in the passenger seat next to a brand-new driver, you know the moment. Both hands gripping the wheel. Eyes scanning every mirror. Every move narrated aloud. “Slowing down… signaling… checking my blind spot…” It’s careful. Intentional. …

New Tech, Same Search: Leveraging LLMs and Innovative Technology to Increase Brand Visibility

By Stacey Piper and Bella Bledzki Did you know February is a notorious month for technological innovations? The first self-starter automobile system was patented in February, as was Teflon and digital voicemail, and electronic computing was launched in this month too. In fact, February 16th is even known as “Innovation …

Event Strategy: How to Perform Like an Olympian at Industry Events 

By Stacey Piper Welcome to the World Stage. As the Winter Games begin next week, the world will once again focus on elite athletes performing on the biggest stage possible. Every competitor arrives after months, often years, of preparation. They’re surrounded by the best in their sport, representing not just …