Market Chat: Winning Federal Business Takes an Orchestra

I was pleased to be a guest on Federal News Network’s Market Chat to discuss federal government marketing. In this radio program we discussed how the “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest …

Pipeline Composition and Ansoff Matrix: Supercharging your 2018 Revenue Plan

If you are like many of my clients, you finished up the end-of-fiscal year push for Q3, used the first half of the month to catch up, and have now begun the annual task of revenue planning. Few things are one-size-fits-all when it comes to the intricacies of pipeline planning, …

Intersection Point: Where Content, Sales, and Social Collide

I was pleased to speak at the 2014 Mid-Atlantic Marketing Summit on the panel “Intersection Point: Where Sales, Social, and Content Collide.” It was an honor to join some great marketers to discuss these issues. Here’s the lineup! Moderator: Mark Hausman, President and CEO, Strategic Communications Group Helena Brito, Social Media Manager, FireEye, …

3 Key Takeaways from the MAM Summit

My marketing colleague Nick Kosar published a blog post that provides a good summary of lessons learned from the Mid-Atlantic Marketing Summit, including insights from a panel discussion I was on. Nick’s takeaways are: Use New Technology to Solve Age-Old Problems Passivity = Leaving Money on the Table “Going Social” Is …