Variety is the Gingerbread Spice of Strategic Marketing Campaigns

By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …

5 Life Lessons for Government Contract Positioning

By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …

Make Your Marketing List & Check It Twice

By Stacey Piper Even before I put away the Halloween decorations this year, the stores were already stocked with Christmas decorations. The press is issuing dire warnings that there won’t be any gifts on the shelves for procrastinators due to pandemic-impacted supply chains. In other words, if you haven’t finished …

Gambling on Strategic Marketing: How to Play Your Cards Right

By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …

You Can’t Win if No One Has Heard of You – Enter Marketing, Stage Right

By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …

Market Chat: Winning Federal Business Takes an Orchestra

I was pleased to be a guest on Federal News Network’s Market Chat to discuss federal government marketing. In this radio program we discussed how the “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest …