By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …
By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …
By Stacey Piper Even before I put away the Halloween decorations this year, the stores were already stocked with Christmas decorations. The press is issuing dire warnings that there won’t be any gifts on the shelves for procrastinators due to pandemic-impacted supply chains. In other words, if you haven’t finished …
By Stacey Piper With the change of seasons in the mid-Atlantic, I’ve been noticing how temperature and the amount of daylight affect my mood. Then I am reminded of quotes from the Roman Emperor Marcus Aurelius, one of the founders of Stoicism, who said that it is my inner perception …
By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper Growing up I watched a lot of Broadway shows with my parents and now share a love for musical theater with my daughter. Reflecting on marketing challenges during the pandemic, I remembered the “Getting to Know You” scene from The King and I, a musical about the …
By Stacey Piper Recently I discovered an old game of Perfection tucked away in a closet with other childhood memorabilia, saved to share someday with my own daughter. Still in the original box like a treasured possession, it was waiting for me to find it on a rainy day, or …
By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …
I was pleased to be a guest on Federal News Network’s Market Chat to discuss federal government marketing. In this radio program we discussed how the “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest …
