What’s New in B2G: Trends & Takeaways from the 2023 M4PS Survey

By Stacey Piper Often when we’re heads-down focused on our personal and professional lives, it’s hard to notice progress and differences, to recognize we’re in a different place than last month or last year. Milestones like birthdays and anniversaries cause us to reflect on the change that has happened right …

One Size Doesn’t Fit All: The Universal Truth of Government Marketing

By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …

The Buyer Journey: When & How to Show Your True Colors

By Stacey Piper In today’s fast-paced marketing landscape, it’s crucial to evolve beyond the standard marketing campaign and get the most out of your resources by targeting your efforts. I advise my clients to adopt a comprehensive, end-to-end approach, building strategic marketing programs supported by robust campaign pillars. Each pillar …

Variety is the Gingerbread Spice of Strategic Marketing Campaigns

By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …

5 Life Lessons for Government Contract Positioning

By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …

Make Your Marketing List & Check It Twice

By Stacey Piper Even before I put away the Halloween decorations this year, the stores were already stocked with Christmas decorations. The press is issuing dire warnings that there won’t be any gifts on the shelves for procrastinators due to pandemic-impacted supply chains. In other words, if you haven’t finished …

Gambling on Strategic Marketing: How to Play Your Cards Right

By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …