By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …
By Stacey Piper Recently some of my friends started playing Wordle, just a few of the more than 300,000 people playing it daily! My Facebook and Twitter feeds are filled with their obscure-looking results on, which look a bit like Sudoku on the side of a Rubik’s cube. I’m supposed …
By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …
By Stacey Piper Some friends of mine are avid fishermen who enjoy offshore fishing for red snapper and grouper in the Gulf of Mexico. They invited me to spend a day on their boat when I was in Florida for a conference. Having only fished with worms from shorelines and …
By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …
By Stacey Piper Relationship Building 101: Don’t forget birthdays, anniversaries, or Valentine’s Day. And apparently we’re not! Americans spent $23.9 billion on Valentine’s Day in the U.S. this year, according to the National Retail Federation. That’s roughly the same amount as the state of Connecticut’s annual budget or the 2021 …
By Stacey Piper With the change of seasons in the mid-Atlantic, I’ve been noticing how temperature and the amount of daylight affect my mood. Then I am reminded of quotes from the Roman Emperor Marcus Aurelius, one of the founders of Stoicism, who said that it is my inner perception …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper Growing up I watched a lot of Broadway shows with my parents and now share a love for musical theater with my daughter. Reflecting on marketing challenges during the pandemic, I remembered the “Getting to Know You” scene from The King and I, a musical about the …
by Line Storgaard-Conley and Stacey Piper Step 1 – Outline your goals. Use the S.M.A.R.T. goal method to develop achievable goals: Specific Measurable Achievable Relevant Time-bound Step 2 – Develop your budget. Decide how much you want to invest in social media marketing: Staff time or consultant time Advertising Platform-specific …
