By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper Growing up I watched a lot of Broadway shows with my parents and now share a love for musical theater with my daughter. Reflecting on marketing challenges during the pandemic, I remembered the “Getting to Know You” scene from The King and I, a musical about the …
by Line Storgaard-Conley and Stacey Piper Step 1 – Outline your goals. Use the S.M.A.R.T. goal method to develop achievable goals: Specific Measurable Achievable Relevant Time-bound Step 2 – Develop your budget. Decide how much you want to invest in social media marketing: Staff time or consultant time Advertising Platform-specific …
By Stacey Piper Recently I discovered an old game of Perfection tucked away in a closet with other childhood memorabilia, saved to share someday with my own daughter. Still in the original box like a treasured possession, it was waiting for me to find it on a rainy day, or …
By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …
A blog post about a panel session I was on at the Mid-Atlantic Marketing Summit with advice and insights from myself and other government marketing mavens. SpeakerBox’s Elizabeth Shea moderated a B2G Marketing Panel at the Mid-Atlantic Marketing Summit. The panel discussed a range of topics from how to organize …
