By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …
By Stacey Piper Celebrating Mother’s Day this month, my daughter and I looked through old pictures of my mother, remarking on how she always made everyday life appear so glamorous. It’s hard to remember a day when she hung around in sweatpants; in fact, I’m not sure she even owned …
By Stacey Piper I remember running my first-ever email marketing campaign in 2001. I worked for an almost $200-million firm and had to outsource the html email job to a vendor because we didn’t have the ability to do it in-house. And lo and behold, we put some of our …
By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …
By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …
By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …
By Stacey Piper Recently some of my friends started playing Wordle, just a few of the more than 300,000 people playing it daily! My Facebook and Twitter feeds are filled with their obscure-looking results on, which look a bit like Sudoku on the side of a Rubik’s cube. I’m supposed …
By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …
By Stacey Piper Some friends of mine are avid fishermen who enjoy offshore fishing for red snapper and grouper in the Gulf of Mexico. They invited me to spend a day on their boat when I was in Florida for a conference. Having only fished with worms from shorelines and …
By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …
