Standing Out from the Competition: Thought Leadership for GovCon Businesses

By Stacey Piper Equestrian or not, most people are familiar with show jumping, a competition in the Olympics where performance is judged by the numbers—a mathematical scoring of faults and penalties to achieve the lowest score. This month my teenage daughter and her horse won three firsts in Student Equitation, …

Remove Your Marketing Cape: Authenticity is Your Brand’s Superpower

By Stacey Piper Maybe it’s because it’s Valentine’s month or the chill of winter is dragging on too long, but lately I’ve been drawn to things that warm the heart, whether it’s flowers and hot chocolate, inspirational quotes, or anything that promotes a genuine connection. My teenage daughter and her …

What’s in Your AI Stocking? Time-saving Tools for Creativity & Productivity in the New Year

By Stacey Piper The New Year is the perfect time to make resolutions to do things differently, even at work. As a marketer, it is the perfect time to reflect on current marketing practices and try out innovative tools to boost productivity. With the rapid advancements in generative AI technology, …

Navigate the Maze of Generative AI Use Cases to Enhance Your Marketing Strategies

By Stacey Piper Every Halloween the big box stores and specialty popups seem to up the game with bigger, more realistic monsters and scarier automated creatures. As I was putting out our ever-growing yard-ful of artificial horror this year, the White House issued an Executive Order with standards and best …

What’s New in B2G: Trends & Takeaways from the 2023 M4PS Survey

By Stacey Piper Often when we’re heads-down focused on our personal and professional lives, it’s hard to notice progress and differences, to recognize we’re in a different place than last month or last year. Milestones like birthdays and anniversaries cause us to reflect on the change that has happened right …

One Size Doesn’t Fit All: The Universal Truth of Government Marketing

By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …

The Core Truth: Use Video to Strengthen Your SEO Balance

By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …