Variety is the Gingerbread Spice of Strategic Marketing Campaigns

By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …

The Core Truth: Use Video to Strengthen Your SEO Balance

By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …

5 Life Lessons for Government Contract Positioning

By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …

Spring Forward: Recruitment Marketing for Changing Times

By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …

The Great Rematch: Leveraging Workplace Culture to Attract Talent

By Stacey Piper Relationship Building 101: Don’t forget birthdays, anniversaries, or Valentine’s Day. And apparently we’re not! Americans spent $23.9 billion on Valentine’s Day in the U.S. this year, according to the National Retail Federation. That’s roughly the same amount as the state of Connecticut’s annual budget or the 2021 …

After The Great Resignation: Recruitment Marketing in 2022

By Stacey Piper It’s no surprise that this year’s holiday season was markedly different than my family’s pre-COVID celebrations. The lighting of the National Tree near the White House wasn’t open to the public, but we masked up and went downriver to our first President’s home, Mount Vernon, which was …

10 Top Website Best Practices to Achieve Your B2G Goals

By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …