Gambling on Strategic Marketing: How to Play Your Cards Right

By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …

You Can’t Win if No One Has Heard of You – Enter Marketing, Stage Right

By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …

Intersection Point: Where Content, Sales, and Social Collide

I was pleased to speak at the 2014 Mid-Atlantic Marketing Summit on the panel “Intersection Point: Where Sales, Social, and Content Collide.” It was an honor to join some great marketers to discuss these issues. Here’s the lineup! Moderator: Mark Hausman, President and CEO, Strategic Communications Group Helena Brito, Social Media Manager, FireEye, …

3 Key Takeaways from the MAM Summit

My marketing colleague Nick Kosar published a blog post that provides a good summary of lessons learned from the Mid-Atlantic Marketing Summit, including insights from a panel discussion I was on. Nick’s takeaways are: Use New Technology to Solve Age-Old Problems Passivity = Leaving Money on the Table “Going Social” Is …

Web Marketing: Build it and they’ll come – Not on your Life!

Caution Readers: This perspective of web site is not from a web expert, but rather a marketing strategist who uses web as one platform of many in integrated campaign execution. The contents of this post are not meant to minimize the importance of a web site or the expertise needed …

Good Content is Hard to Find: Ain’t THAT the Truth!!!

Content Marketing is the new buzz word in the field of marketing. Though, it isn’t exactly a new concept. Some of us practicioners have been marketing “content” for decades, we’ve called it “thought leadership” marketing. But, no matter what you label it – it WORKS – and it all hinges on …