Brand strategy is more than a logo or tagline—its the entire customer experience. Your organizations approach to brand voice, visuals, and messaging defines what you stand for, the personality you convey, and the promise you make to your members, customers, and partners. Our team will help ensure that your brand lives in every day-to-day interaction you have with your market:
- The images you convey
- The messages you deliver on your website, proposals, and campaigns
- The way your employees interact with customers
- A customer’s opinion of you versus your competition
The Piper Strategies team understands brand at its core. We are able to separate the chafe from the wheat to comprehend what not only staff and potential hires see, but also what prospects, clients, and partners believe.
We’ve been in the GovCon sector for decades, so we know where to look to see how you compare and we know the industry inside and out, so we know the context and expectations your decision-makers have. We help companies assess and backfill gaps, find gaps where they can stand out, and create unique messaging that differentiates them in a crowded space.
Then, once we have a strong brand promise—we help empower clients to demonstrate it to gain visibility and establish reputation. This means the doing, not the saying. Firms must learn to walk the talk in order to build credibility in the public sector. We know just the right channels and tactics to help firms look as good as they really are and help them position to punch above their weight.
For professional services firms, we make it easy to attract and retain top talent. At Piper Strategies we know that educated, experienced employees have their pick of firms to work for. We help companies find ways to trumpet culture and development in order to showcase the benefits of being part of your brand. We harness the power of shared media to elevate your employer brand and elevate your recruitment marketing efforts.
For IT solutions firms, we understand how to brand products, tools, and methodologies to support the parent brand rather than detract. We have relationships with intellectual property attorneys and help you walk through the process of creating and protecting your IP from the name to the identity all the way through to trademark and registration.
Unsure whether you need a Brand Refresh or a Full ReBrand?
Schedule a free assessment today.