Agency Based Marketing Program

  • Limited brand awareness at DC HQ—Agency knows staff as project staff
  • Not many offices in developing countries—need to increase perception of boots on the ground with Mission staff
  • Those who know company only know firm for a single core offering

  • Build and nurture email list
  • Showcase client projects to relate company brand
  • Demonstrate the depth + breadth international development experience
  • Engage with field staff on social channels (limited broadband access) to demonstrate locality

  • Bi-monthly eNewsletter with stories in all areas, including project stories, run paid campaign on LinkedIn to boost Opt In subscriptions
  • Visual content social media campaign using Pinterest, Twitter, and LinkedIn

  • Made “TOP 25” list (#14) as company with “biggest gains” at USAID, grew subscription list by nearly 50%
  • Direct tweets by competitors and clients >100,000 impressions, >1,000 clicks, double followers on social channels, and increase in organic search results
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