CHALLENGE

• Limited brand awareness at DC HQ—Agency knows staff as project staff
• Not many offices in developing countries—need to increase perception of boots on the ground with Mission staff
• Those who know company only know firm for a single core offering
  
  

GOAL

• Build and nurture email list
• Showcase client projects to relate company brand
• Demonstrate the depth + breadth international development experience
• Engage with field staff on social channels (limited broadband access) to demonstrate locality
  
  

SOLUTION

• Bi-monthly eNewsletter with stories in all areas, including project stories, run paid campaign on LinkedIn to boost Opt In subscriptions
• Visual content social media campaign using Pinterest, Twitter, and LinkedIn
  
  

RESULT

• Made “TOP 25” list (#14) as company with “biggest gains” at USAID, grew subscription list by nearly 50%
• Direct tweets by competitors and clients >100,000 impressions, >1,000 clicks, double followers on social channels, and increase in organic search results