CHALLENGE

• To articulate the company’s methodology used to work with government agencies and spread awareness of their proprietary framework to the federal government.

GOAL

• To develop various assets illustrating and explaining their approach, publish across channels and promote to gain visibility and drive interest in the content.

SOLUTION

• Created several digital assets published to their website including a dedicated landing page, blogposts, podcast, infographic, a free e-book, and gated form for interested parties to request more information.
• Developed organic social content and executed two types of paid campaigns to raise the visibility of the methodology and its concepts.

RESULT

• Client increased both the number of social followers and website traffic driving to new content.
• Paid campaigns increased visibility from specific agencies, their decision makers and influencers with an account-based approach.
• Consistent organic social content delivered ongoing information, encouraged employee sharing and built an appetite for more information.