Product Launch Campaign

CHALLENGE
  • To articulate the company’s methodology used to work with government agencies and spread awareness of their proprietary framework to the federal government.

 

GOAL
  • To develop various assets illustrating and explaining their approach, publish across channels and promote to gain visibility and drive interest in the content.

 

SOLUTION
  • Created several digital assets published to their website including a dedicated landing page, blogposts, podcast, infographic, a free e-book, and gated form for interested parties to request more information.
  • Developed organic social content and executed two types of paid campaigns to raise the visibility of the methodology and its concepts.

 

RESULT
  • Client increased both the number of social followers and website traffic driving to new content.
  • Paid campaigns increased visibility from specific agencies, their decision makers and influencers with an account-based approach.
  • Consistent organic social content delivered ongoing information, encouraged employee sharing and built an appetite for more information.
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