Proposal Validation Campaign for DHA
Firm was getting ready to submit a bid for an offering they were not known for.
Associate firm with capability during evaluation period for proposal submitted.
Build Scrubbed and repurposed proposal content into a purposeful campaign for the 30-day evaluation period. Leveraged PPC, LinkedIn Paid, eMail list rental, and Native Advertising on industry websites.
Campaign page in top 10 web pages for unique visitors during the 4-wk period. Ranked #6 in organic search results on Google for the key terms. Client made short list but not award. This was a pilot campaign that proved out the approach for future application.¬