Proposal Validation Campaign for DHA


Firm was getting ready to submit a bid for an offering they were not known for.



Associate firm with capability during evaluation period for proposal submitted.



Build Scrubbed and repurposed proposal content into a purposeful campaign for the 30-day evaluation period. Leveraged PPC, LinkedIn Paid, eMail list rental, and Native Advertising on industry websites.



Campaign page in top 10 web pages for unique visitors during the 4-wk period. Ranked #6 in organic search results on Google for the key terms. Client made short list but not award. This was a pilot campaign that proved out the approach for future application.¬

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