Remove Your Marketing Cape: Authenticity is Your Brand’s Superpower

By Stacey Piper Maybe it’s because it’s Valentine’s month or the chill of winter is dragging on too long, but lately I’ve been drawn to things that warm the heart, whether it’s flowers and hot chocolate, inspirational quotes, or anything that promotes a genuine connection. My teenage daughter and her …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …

Spring Forward: Recruitment Marketing for Changing Times

By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …