CHALLENGE

• Lack of brand awareness—unknown by NIH.
• Unclear perception—not known for research, but only for health informatics/ IT
• Reputation issues—seen as a traditional government
  
  

GOAL

Build reputation as a thought leader in health research, as unbiased and almost academic partner, and engage with specific decision makers and influencers.

SOLUTION

• Negotiate a strategic partnership with George Washington University, complete with co-branding.
• Host live events (“research forums”) on obesity prevention, e-Cigarettes, mHealth, cancer research, children’s health, addiction and more.
  
  

RESULT

• $4.3M opportunity won and partnered with key panelists.
• Total of 1,000+ registrations (online and in-person) across all live events from 2015-2017.