Thought Leadership Marketing

CHALLENGE
  • Lack of brand awareness—unknown by NIH.
  • Unclear perception—not known for research, but only for health informatics/ IT
  • Reputation issues—seen as a traditional government

GOAL

Build reputation as a thought leader in health research, as unbiased and almost academic partner, and engage with specific decision makers and influencers.

SOLUTION
  • Negotiate a strategic partnership with George Washington University, complete with co-branding.
  • Host live events (“research forums”) on obesity prevention, e-Cigarettes, mHealth, cancer research, children’s health, addiction and more.

RESULT
  • $4.3M opportunity won and partnered with key panelists.
  • Total of 1,000+ registrations (online and in-person) across all live events from 2015-2017.
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