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The Pathological Marketer Blog

Perspectives from a career communicator and business developer.
Variety is the Gingerbread Spice of Strategic Marketing Campaigns
Variety is the Gingerbread Spice of Strategic Marketing Campaigns
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The 5 Whys of Email Marketing: Reaching the Root of Effectiveness
The 5 Whys of Email Marketing: Reaching the Root of Effectiveness
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The Core Truth: Use Video to Strengthen Your SEO Balance
The Core Truth: Use Video to Strengthen Your SEO Balance
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Walking on Sunshine: The Potential of Your Digital Footprint
Walking on Sunshine: The Potential of Your Digital Footprint
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Selecting a Marketing Communications Firm: The SMART Evaluation Framework
Selecting a Marketing Communications Firm: The SMART Evaluation Framework
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5-3-2: A Method to the Social Media Marketing Madness
5-3-2: A Method to the Social Media Marketing Madness
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