CHALLENGE

Capture team for CIO-SP4 determined their CIO-SP3 joint venture had not accomplished sufficient marketing to meet the new bid requirements.

GOAL

Develop marketing artifacts and success metrics for the CIO-SP4 bid.

SOLUTION

Build dedicated landing page, managed inbound/outbound link strategies, lead on-page SEO, run targeted digital advertising campaigns including PPC and Linked In sponsored content campaigns and IP-retargeting.

RESULT

Client has moved from not findable in organic search, to page one of SERP (organic search results) for CIO-SP3 related keyword searches in ALL, IMAGES, and VIDEOS tabs in Google and has the artifacts and success metrics to strengthen the upcoming bid response. The campaign landing page was the highest level traffic of any level-two webpage for the duration of the campaign.