GWAC Bid Positioning
Organization lacks reputation and understanding among BIG government contractors.
To enhance brand recognition within GSA, position organization as large, multi-disciplinary, and able to bring DoD $ to the GWAC.
Develop win themes to use in ads and visuals to emphasize messaging and catch attention. Implement a blend of traditional and digital tactics to engage decision makers and key influencers.
Won PRIME position in large business category across all 4 pools that we bid. GWAC worth $32B over 10 years.