GWAC Bid Positioning

CHALLENGE

Organization lacks reputation and understanding among BIG government contractors.

 

GOAL

To enhance brand recognition within GSA, position organization as large, multi-disciplinary, and able to bring DoD $ to the GWAC.

 

SOLUTION

Develop win themes to use in ads and visuals to emphasize messaging and catch attention. Implement a blend of traditional and digital tactics to engage decision makers and key influencers.

 

RESULT

Won PRIME position in large business category across all 4 pools that we bid. GWAC worth $32B over 10 years.

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