Resolution Rebranding: How to Prepare and Pivot for 2024’s Marketing Trends

By Stacey Piper We’re already halfway into the first month of the New Year, and I’m behind on my resolutions, like having this blog ready to post as soon as the calendar turned to 2024. But this year, I’m trying to embrace the Work Smarter, Not Harder mantra, and in …

What’s in Your AI Stocking? Time-saving Tools for Creativity & Productivity in the New Year

By Stacey Piper The New Year is the perfect time to make resolutions to do things differently, even at work. As a marketer, it is the perfect time to reflect on current marketing practices and try out innovative tools to boost productivity. With the rapid advancements in generative AI technology, …

Navigate the Maze of Generative AI Use Cases to Enhance Your Marketing Strategies

By Stacey Piper Every Halloween the big box stores and specialty popups seem to up the game with bigger, more realistic monsters and scarier automated creatures. As I was putting out our ever-growing yard-ful of artificial horror this year, the White House issued an Executive Order with standards and best …

One Size Doesn’t Fit All: The Universal Truth of Government Marketing

By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …

The Rules of Email Marketing: 8 Must-Dos to Avoid the Spam Folder (or Worse)

By Stacey Piper Raise your hand if you’ve ever sent an email with a broken link or image. Been there, done that. But did you hear about the time an online retailer sent a picture of a cat—just a cute cat—to its 100K-subscriber list? Or when Shutterfly congratulated its new …

Content Layering: Your Five-Step Recipe for Effective Content Marketing

By Stacey Piper With Cinco de Mayo right around the corner, I’ve been thinking about margaritas and guacamole more than usual. Mexican five-layer dip is extremely easy to put together in a casserole dish or trifle bowl, or you can buy ready-made variations from three to seven layers at many …

The Core Truth: Use Video to Strengthen Your SEO Balance

By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …