One Size Doesn’t Fit All: The Universal Truth of Government Marketing

By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …

The Rules of Email Marketing: 8 Must-Dos to Avoid the Spam Folder (or Worse)

By Stacey Piper Raise your hand if you’ve ever sent an email with a broken link or image. Been there, done that. But did you hear about the time an online retailer sent a picture of a cat—just a cute cat—to its 100K-subscriber list? Or when Shutterfly congratulated its new …

Content Layering: Your Five-Step Recipe for Effective Content Marketing

By Stacey Piper With Cinco de Mayo right around the corner, I’ve been thinking about margaritas and guacamole more than usual. Mexican five-layer dip is extremely easy to put together in a casserole dish or trifle bowl, or you can buy ready-made variations from three to seven layers at many …

The Core Truth: Use Video to Strengthen Your SEO Balance

By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …

Walking on Sunshine: The Potential of Your Digital Footprint

By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …

Selecting a Marketing Communications Firm: The SMART Evaluation Framework

By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …

Spring Forward: Recruitment Marketing for Changing Times

By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …