Evidence Over Instinct: How Analytics Became Marketing’s Competitive Advantage

By Kellen Hadley and Stacey Piper World Cup soccer captivated the world the past several months. As Spain lifted its second World Cup trophy, the team did so having conceded only one goal throughout the tournament. In fact, looking at the advanced analytics, Spain never allowed more than 0.63 xg …

New Tech, Same Search: Leveraging LLMs and Innovative Technology to Increase Brand Visibility

By Stacey Piper and Bella Bledzki Did you know February is a notorious month for technological innovations? The first self-starter automobile system was patented in February, as was Teflon and digital voicemail, and electronic computing was launched in this month too. In fact, February 16th is even known as “Innovation …

24 Marketing Tips to Improve Your 2026 Campaigns (with eBook)

By Stacey Piper and Bella Bledzki Nobody looks forward to the first day back to work after the holidays: returning to a slew of emails, messages, and LinkedIn notifications, trying to figure out where you left off on 12 different projects, and getting caught up on the news you tried …

From Tentpole to Turkey Dinner: Getting More Mileage (and ROI) from Your Big Content Investments

By Stacey Piper Carve Once, Feast All Season Picture Thanksgiving dinner. You spend hours preparing the turkey—the centerpiece of the meal. The family gathers, plates fill, and conversation flows. But here’s the thing: the magic doesn’t end when dinner does. The next day brings turkey sandwiches, soup, pot pie—leftovers that …

Thriving in the Downtime: A Practical Guide for Government Contractors During a Shutdown

By Stacey Piper For many of us in the federal contracting community, this moment feels heavier than just a headline. This is on top of what has already been a difficult year for many. Contracts may be on hold, payments may be delayed, and points of contact may be furloughed …

SEO 201: Get Schooled on Modern Search Strategies from AEO to GEO

By Line Storgaard-Conley and Stacey Piper It’s back-to-school month for the Piper family, and this year we’re navigating the world of high school. We’ve already tackled appropriate cell phone, internet, and social media usage with our freshman, but we now need to navigate the responsible use of artificial intelligence (AI) …

Precision Targeting for GovCon Marketers: How to Maximize ROI with Geofencing, IP Targeting, Contextual Ads, and LinkedIn

By Line Storgaard-Conley and Stacey Piper In federal contracting, visibility isn’t just about being seen—it’s about being seen by the right people, at the right time, in the right context. And with tightening budgets, every marketing dollar needs to drive impact. That’s where precision targeting comes in. Smart audience targeting …

Plotting Your Communications Course: Messaging and Marketing Strategies for a New Administration

By Stacey Piper With the inauguration of the 47th President this year, the landscape of government contracting is poised for change as federal priorities evolve and new agendas are introduced by President Trump’s administration. George Washington’s adage, “The best defense is often an offense,” is more relevant than ever. It’s …

Strengthening Your Core in the New Year: Why Website Health is Crucial for Business Success

By Kathy Nave and Stacey Piper The new year is upon us, a time for fresh starts, ambitious goals, and the ubiquitous “new year, new you’”‘ mantra. Strengthening my core is high on my list in the hopes I won’t slip on the ice…or just the stairs. Have you considered …