By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …
By Stacey Piper Raise your hand if you’ve ever sent an email with a broken link or image. Been there, done that. But did you hear about the time an online retailer sent a picture of a cat—just a cute cat—to its 100K-subscriber list? Or when Shutterfly congratulated its new …
By Stacey Piper When I was young, my favorite ride at Disney World was “It’s a Small World.” As much as I loved it, it looks dated and simplistic now, albeit in a nostalgic, familiar way. The song for which the ride is named may be the most played song …
By Stacey Piper Celebrating Mother’s Day this month, my daughter and I looked through old pictures of my mother, remarking on how she always made everyday life appear so glamorous. It’s hard to remember a day when she hung around in sweatpants; in fact, I’m not sure she even owned …
By Stacey Piper With Cinco de Mayo right around the corner, I’ve been thinking about margaritas and guacamole more than usual. Mexican five-layer dip is extremely easy to put together in a casserole dish or trifle bowl, or you can buy ready-made variations from three to seven layers at many …
By Stacey Piper and Carolyn McBride Artificial intelligence has infiltrated the marketing world. The wolf is at the door—and all over the headlines. AI writers are making the short list among job applicants and scoring higher than humans on MBA exams. For a while, we tried to ignore it. Some of us …
By Stacey Piper While many in-person fitness franchises shuttered during the pandemic, boutique gyms are taking off, providing smaller group sessions focused on one or two types of exercises. Look around and you’ll see yoga studios, cycle bars, and many other specialized workout regimens, including Pure Barre. Pure Barre combines …
By Stacey Piper Since school starts before Labor Day, we take our end-of-summer beach trip to the Outer Banks in early August. This year with three tween-age girls, the week was filled with floating movie nights in the pool, TikTok dance videos, and crab walks by flashlight. Summer is still …
By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …
By Stacey Piper Spring in Washington is always so refreshing and somehow unexpected, bursting with surprises, despite the fact that I’ve experienced this seasonal cycle for more than 30 years living in Virginia. At the same time that humans are trying to adjust to the lost hour of sleep on …
