When you need seasoned marketing leadership and full complement of marketing skills to accelerate growth and build your reputation, but you’re not quite ready to hire a full-time Chief Marketing Officer or staff your own marketing department, working with us is the most efficient and effective solution.
Businesses without marketing leadership have a big challenge. What they do now can impact them for years to come. Key decisions need to be made with regard to marketing technology, brand voice and visuals, and target audiences are paramount to building a solid foundation for growth. We are experienced in building and scaling people, process, and technology for marketing and communications departments for organizations from $1M to $1B in size. Rather than shoot in the dark, consider outsourcing your marketing leadership.
STRATEGIC ADVISOR
Ideal for early-stage companies and companies with in-house talent who may not be familiar with the government marketing industry. Interacts with CEO. Guidance, follow up and resources on strategic decisions related to integrated marketing and communications. Guidance, follow up and resources on strategic decisions. Connector for services.
STRATEGIC CAPACITY BUILDER
Ideal for companies with one or more in-house marketers. Embedded, working as part of the leadership team. Partner with sales/BD to create an annual strategic marketing plan to be implemented internally. Establish KPIs and review metrics provided by the in-house team, offering recommendations to improve results. Mentoring, process and template development, and training to build internal capacity. Assess skills, subscriptions, technologies needed in-house for martech ecosystem. Connector for services.
STRATEGIC DOER
Ideal for companies with no in-house marketers. Interact with division leads, sales/marketing, and HR to develop and implement programs and campaigns that are part of the strategic marketing plan. Set tone for overall messaging and brand personality/tone. Develop marketing messaging and content. Directly manage outside vendors and subscriptions related to marketing. Reporting on quarterly marketing campaigns.
Learn if a Fractional CMO might be a good fit for your company?
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