I was pleased to speak at the 2014 Mid-Atlantic Marketing Summit on the panel “Intersection Point: Where Sales, Social, and Content Collide.” It was an honor to join some great marketers to discuss these issues. Here’s the lineup! Moderator: Mark Hausman, President and CEO, Strategic Communications Group Helena Brito, Social Media Manager, FireEye, …
Social media isn’t just a branding tool. It can and should be used for client and customer capture. I dive into this concept in this presentation. Among the idea I cover is how to position key staff to use social media for capture: WHEN: It’s ideal for takeaways, new bids, …
My marketing colleague Nick Kosar published a blog post that provides a good summary of lessons learned from the Mid-Atlantic Marketing Summit, including insights from a panel discussion I was on. Nick’s takeaways are: Use New Technology to Solve Age-Old Problems Passivity = Leaving Money on the Table “Going Social” Is …
A blog post about a panel session I was on at the Mid-Atlantic Marketing Summit with advice and insights from myself and other government marketing mavens. SpeakerBox’s Elizabeth Shea moderated a B2G Marketing Panel at the Mid-Atlantic Marketing Summit. The panel discussed a range of topics from how to organize …
By now, most marketers are familiar with the concept of modern marketing and the benefits of embracing technology and new approaches to meet organizational goals. But what if you’re stuck somewhere in between a traditional and a modern approach? How can you make the switch and what potholes lay ahead? …
