By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
I was pleased to speak at the 2014 Mid-Atlantic Marketing Summit on the panel “Intersection Point: Where Sales, Social, and Content Collide.” It was an honor to join some great marketers to discuss these issues. Here’s the lineup! Moderator: Mark Hausman, President and CEO, Strategic Communications Group Helena Brito, Social Media Manager, FireEye, …
Social media isn’t just a branding tool. It can and should be used for client and customer capture. I dive into this concept in this presentation. Among the idea I cover is how to position key staff to use social media for capture: WHEN: It’s ideal for takeaways, new bids, …
My marketing colleague Nick Kosar published a blog post that provides a good summary of lessons learned from the Mid-Atlantic Marketing Summit, including insights from a panel discussion I was on. Nick’s takeaways are: Use New Technology to Solve Age-Old Problems Passivity = Leaving Money on the Table “Going Social” Is …
