By Stacey Piper February, the time of deliberation. We started out the year attacking our New Year’s resolutions to eat right or get in shape, or optimistically committed to target both pillars—nutrition and fitness—in an integrated way. But by now, many of us have fallen back into old habits or …
By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …
By Stacey Piper I remember running my first-ever email marketing campaign in 2001. I worked for an almost $200-million firm and had to outsource the html email job to a vendor because we didn’t have the ability to do it in-house. And lo and behold, we put some of our …
By Stacey Piper and Denise Willard Marketing communications firms come in many shapes and sizes. Some are full-service, while others specialize in niche skillsets. Some work only on projects, while others require a minimum monthly retainer. And some work collaboratively with in-house resources, while others must manage all aspects of …
By Stacey Piper Recently some of my friends started playing Wordle, just a few of the more than 300,000 people playing it daily! My Facebook and Twitter feeds are filled with their obscure-looking results on, which look a bit like Sudoku on the side of a Rubik’s cube. I’m supposed …
By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …
By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper Recently I discovered an old game of Perfection tucked away in a closet with other childhood memorabilia, saved to share someday with my own daughter. Still in the original box like a treasured possession, it was waiting for me to find it on a rainy day, or …
My marketing colleague Nick Kosar published a blog post that provides a good summary of lessons learned from the Mid-Atlantic Marketing Summit, including insights from a panel discussion I was on. Nick’s takeaways are: Use New Technology to Solve Age-Old Problems Passivity = Leaving Money on the Table “Going Social” Is …
