How to Create a Social Media Strategy
by Line Storgaard-Conley and Stacey Piper Step 1 – Outline your goals. Use the S.M.A.R.T. goal method to develop achievable goals: Specific Measurable Achievable Relevant Time-bound Step 2 – Develop your budget. Decide how much you want to invest in social media marketing: Staff time or consultant time Advertising Platform-specific …