By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …
By Stacey Piper In today’s fast-paced marketing landscape, it’s crucial to evolve beyond the standard marketing campaign and get the most out of your resources by targeting your efforts. I advise my clients to adopt a comprehensive, end-to-end approach, building strategic marketing programs supported by robust campaign pillars. Each pillar …
By Stacey Piper February, the time of deliberation. We started out the year attacking our New Year’s resolutions to eat right or get in shape, or optimistically committed to target both pillars—nutrition and fitness—in an integrated way. But by now, many of us have fallen back into old habits or …
By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …
By Stacey Piper I remember running my first-ever email marketing campaign in 2001. I worked for an almost $200-million firm and had to outsource the html email job to a vendor because we didn’t have the ability to do it in-house. And lo and behold, we put some of our …
By Stacey Piper Recently some of my friends started playing Wordle, just a few of the more than 300,000 people playing it daily! My Facebook and Twitter feeds are filled with their obscure-looking results on, which look a bit like Sudoku on the side of a Rubik’s cube. I’m supposed …
By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …
By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …
