What’s New in B2G: Trends & Takeaways from the 2023 M4PS Survey

By Stacey Piper Often when we’re heads-down focused on our personal and professional lives, it’s hard to notice progress and differences, to recognize we’re in a different place than last month or last year. Milestones like birthdays and anniversaries cause us to reflect on the change that has happened right …

One Size Doesn’t Fit All: The Universal Truth of Government Marketing

By Stacey Piper In the ever-evolving landscape of business-to-government marketing, it can be hard to know where to turn for up-to-date and trustworthy information. That’s why I was eager to be involved when federal marketing strategist Mark Amtower asked me to be one of twelve contributors to Government Marketing Best …

The Buyer Journey: When & How to Show Your True Colors

By Stacey Piper In today’s fast-paced marketing landscape, it’s crucial to evolve beyond the standard marketing campaign and get the most out of your resources by targeting your efforts. I advise my clients to adopt a comprehensive, end-to-end approach, building strategic marketing programs supported by robust campaign pillars. Each pillar …

Deliberate Marketing: 10 Steps for Successful Campaigns

By Stacey Piper February, the time of deliberation. We started out the year attacking our New Year’s resolutions to eat right or get in shape, or optimistically committed to target both pillars—nutrition and fitness—in an integrated way. But by now, many of us have fallen back into old habits or …

Variety is the Gingerbread Spice of Strategic Marketing Campaigns

By Stacey Piper Before the Thanksgiving leftovers are finished, my daughter and I start to plan the holiday baking, digging out the family recipes and locating the cookie cutters in the back of the pantry. Starbucks got a jump on us, releasing the seasonal gingerbread latte in early November. Gingerbread …

5 Life Lessons for Government Contract Positioning

By Stacey Piper What a month it has been for this horse lover—the stunning Kentucky Derby, followed by Mother’s Day with my equestrian daughter! The last three years since my 11-year-old got into riding have been the realization of my childhood dream. Practice, patience, and perseverance are just a few …

10 Top Website Best Practices to Achieve Your B2G Goals

By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …