The Rules of Email Marketing: 8 Must-Dos to Avoid the Spam Folder (or Worse)
By Stacey Piper Raise your hand if you’ve ever sent an email with a broken link or image. Been there, done that. But did you hear about the time an online retailer sent a picture of a cat—just a cute cat—to its 100K-subscriber list? Or when Shutterfly congratulated its new …