By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …
I was pleased to speak at the 2014 Mid-Atlantic Marketing Summit on the panel “Intersection Point: Where Sales, Social, and Content Collide.” It was an honor to join some great marketers to discuss these issues. Here’s the lineup! Moderator: Mark Hausman, President and CEO, Strategic Communications Group Helena Brito, Social Media Manager, FireEye, …
Social media isn’t just a branding tool. It can and should be used for client and customer capture. I dive into this concept in this presentation. Among the idea I cover is how to position key staff to use social media for capture: WHEN: It’s ideal for takeaways, new bids, …
