To be really effective at selling professional services you need to leverage not just traditional capture, marketing, and sales staff, but also the efforts of your project staff that interact onsite with the client. The approach I recommend uses “investigation skills”—or questioning—to help both “sellers and doers” determine not only …
Caution Readers: This perspective of web site is not from a web expert, but rather a marketing strategist who uses web as one platform of many in integrated campaign execution. The contents of this post are not meant to minimize the importance of a web site or the expertise needed …
Content Marketing is the new buzz word in the field of marketing. Though, it isn’t exactly a new concept. Some of us practicioners have been marketing “content” for decades, we’ve called it “thought leadership” marketing. But, no matter what you label it – it WORKS – and it all hinges on …
