By Stacey Piper It’s no surprise that this year’s holiday season was markedly different than my family’s pre-COVID celebrations. The lighting of the National Tree near the White House wasn’t open to the public, but we masked up and went downriver to our first President’s home, Mount Vernon, which was …
By Stacey Piper and Nicholas Kosar Web development and web design practices emerge one year and solidify as trends or fade away as fads in nearly every industry. It can be confusing for businesses to prioritize their best practices approach to building effective websites. Fortunately, GovCon and AEC have the …
By Stacey Piper Even before I put away the Halloween decorations this year, the stores were already stocked with Christmas decorations. The press is issuing dire warnings that there won’t be any gifts on the shelves for procrastinators due to pandemic-impacted supply chains. In other words, if you haven’t finished …
By Stacey Piper With the change of seasons in the mid-Atlantic, I’ve been noticing how temperature and the amount of daylight affect my mood. Then I am reminded of quotes from the Roman Emperor Marcus Aurelius, one of the founders of Stoicism, who said that it is my inner perception …
By Stacey Piper The world is selling secrets. Advertisers bombard us with promises: the secret to a happy marriage, to retiring early, to looking younger, to losing weight. We’re ingrained to seek that special “something” that will be the answer, the solution, the magic equation, the be-all and end-all. I …
By Stacey Piper My husband is a huge Philadelphia Phillies fan, and when we started dating, the researcher in me sought to understand the game better. (It was either that or fall asleep in the third quarter, oops, I mean third inning.) One of the things I found most interesting …
By Stacey Piper Growing up I watched a lot of Broadway shows with my parents and now share a love for musical theater with my daughter. Reflecting on marketing challenges during the pandemic, I remembered the “Getting to Know You” scene from The King and I, a musical about the …
by Line Storgaard-Conley and Stacey Piper Step 1 – Outline your goals. Use the S.M.A.R.T. goal method to develop achievable goals: Specific Measurable Achievable Relevant Time-bound Step 2 – Develop your budget. Decide how much you want to invest in social media marketing: Staff time or consultant time Advertising Platform-specific …
By Stacey Piper Recently I discovered an old game of Perfection tucked away in a closet with other childhood memorabilia, saved to share someday with my own daughter. Still in the original box like a treasured possession, it was waiting for me to find it on a rainy day, or …
By Stacey Piper and Helene Johnson We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to shine. The …
