I was pleased to be a guest on Federal News Network’s Market Chat to discuss federal government marketing. In this radio program we discussed how the “RIGHT” Capture Team is a singularly focused, multi-faceted, cross-organizational team B2G companies put in place around a specific initiative that is of the highest importance, strategically and for profits.
As in every great Orchestra – all musicians must play their role in concert with their orchestra peers. Their individual strengths will be highlighted at the exact moment they are needed. The same holds true as your company pursues new business from opportunity identification and qualification through contract award.
The Market Chat provided insight into how you can be a part of this orchestra and ensure you’re doing your part in ensuring your company’s success! Special emphasis was placed on how Government Marketers can play a vital in their company’s Orchestra.
We covered 3 steps to organize and launch a successful capture team.
- Develop your Orchestra (Capture Team) and process needed for success.
- Identify roles and responsibilities to ensure a WIN!
- Raise your competitiveness through insider tips, tools and techniques
Understanding these steps is a must for government contractors. You will learn how successful government contractors consistently win the programs they pursue.
Apply what you’ll learn from this Market Chat to make better decisions and increase your company’s government win probability.