Web Marketing: Build it and they’ll come – Not on your Life!

Caution Readers: This perspective of web site is not from a web expert, but rather a marketing strategist who uses web as one platform of many in integrated campaign execution. The contents of this post are not meant to minimize the importance of a web site or the expertise needed …

Good Content is Hard to Find: Ain’t THAT the Truth!!!

Content Marketing is the new buzz word in the field of marketing. Though, it isn’t exactly a new concept. Some of us practicioners have been marketing “content” for decades, we’ve called it “thought leadership” marketing. But, no matter what you label it – it WORKS – and it all hinges on …